Over the years, Pioneer Foods has entered into various joint ventures in South Africa as well as further afield. The aim of these joint ventures is to expand the company’s existing footprint into category adjacencies as well as other markets.
The joint venture provides an opportunity for both companies to combine expertise in the food and beverage, as well as functional foods sectors and explore categories outside of their respective traditional markets to unlock new product opportunities.
Weetabix East Africa is the leading breakfast cereal manufacturer Kenya, manufacturing and distributing well-known and leading cereal brands as part of its joint venture with Weetabix Ltd in the UK. Based in Nairobi, Weetabix East Africa markets its products and brands in Kenya and in neighbouring eastern African countries. Pioneer Foods acquired a 49% shareholding in the business in November 2016.
Based in Windhoek, Bokomo Namibia focuses on egg, wheaten flour and maize meal production and distributes a wide range of the Group’s products in the region. It operates a layer unit and wheat and maize mill. A 50% equity stake was sold to Frans Indongo Group, a Namibian business, in 2007.
This is a partnership with an established business, P.F. Brink (Pty) Ltd, and consists of an egg production and sales operation as well as the production and selling of wheaten flour and maize meal.
The Alpen Food Company is a joint venture with Weetabix Limited in the UK, manufacturers and distributors of well known and highly popular leading cereal brands in that country. Alpen Food SA uses identical technologies and product recipes at its production facility in Cape Town, to produce their range of Alpen mueslis and Nutrific wheat biscuits.
Bowman Ingredients SA is a joint venture with the UK-based Jas Bowman and Sons, and specialises in making batters, breadcrumbs and food coatings. Many of the products are tailored to meet the exact requirements of South African manufacturers and end consumers.
Pioneer Foods entered into a Joint Venture (JV) with freesweet to bridge the gap between sugar and traditional artificial sweeteners. Freesweet is a total sugar replacement unlike any other sweetener available locally or internationally. It contains no artificial ingredients: all are from natural sources and are GMO free.
It is designed to replace sugar in a one to one ratio, and is fully endorsed by the Diabetic Association. In addition to tasting great and being carb free, low in calories, and with a low glycemic index response; Freesweet has another advantage in that it bakes and caramelizes in an almost identical way to sugar.
As a leader in the FMCG food sector, Pioneer Foods is at the forefront of innovation, especially when it comes to introducing new products that support a healthy lifestyle. By holding a 50% stake in freesweet, Pioneer Foods provides the ideal vehicle to an extensive market footprint and effective machinery to drive the brand.