• CORPORATE PROFILE
  • overview
  • strategy
  • organisational structure
  • board of directors
  • executive management
  • operational presence
  • corporate services
  • history
  • bbbee
  • vision and values
• INVESTOR INFORMATION
  • financial performance
  • financial results
  • Share statistics
  • shareholder information
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  • investor Presentations
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  • sens
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• OPERATIONAL PROFILE
• GOVERNANCE & SUSTAINABILITY
  • commitment
  • directorate
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  • risk management
  • remuneration
  • stakeholder engagement
  • business ethics
  • Sustainability statement
  • Environment
  • hiv/aids
  • Economic impact
  • Socio-economic development
  • Enterprise Development
  • food policy
  • Human capital
  • BBBEE
• MEDIA CENTRE
  • press releases
  • sens
  • stakeholder communication
  • product basket
  • media contact
• CAREERS

Research and Development

Innovative research and development is an integral aspect of the Group’s operational focus. As a leading producer in the food and beverage industries, Pioneer Foods and its operating divisions are committed to maintaining market positioning and market share through product excellence and innovation across every aspect of the premium brand portfolio.

Research and development is a key driver of this.

Furthermore, as a manufacturer of staple foods, the Group focuses attention on the scientific enrichment of products with vitamins and minerals, so as to maintain a product offering with nutritional value benchmarked in line with the aspiration to provide consumers in all market segments with brand choices that support a healthy lifestyle.

The following highlight various aspects of the R&D initiatives within the group:

• New products are developed to ensure continuous growth and consumer satisfaction.
• Consumer market research identifies new product trends, which then assists business marketing plans and decision-making.
• Latest developments in nutritional science are monitored to launch products ideally suited to satisfy the needs associated with the modern-day, busy lifestyle. (The liquid breakfast product, Up&Go, is an example of this health drive.)
• Grain research is conducted to ensure Sasko stays ahead of new developments in terms of international wheat quality, new cultivars and test methods.
• All manufacturing facilities have the latest technology and production infrastructure to ensure consistent quality and product excellence, based on world-class standards.
• Interacting with local and foreign experienced business partners to keep in touch with changes in the industry.
• A combination of internal as well as external laboratory and experimental facilities are utilised for continuous evaluation of existing products' as well as research and development of new products.
• S.A.D factories are equipped with the most advanced colour and laser fruit sorting technology in the industry.

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