• CORPORATE PROFILE
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  • bbbee
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• INVESTOR INFORMATION
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• OPERATIONAL PROFILE
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  • sasko
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  • THE CERES BEVERAGE COMPANY
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• GOVERNANCE & SUSTAINABILITY
• MEDIA CENTRE
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• CAREERS

Enterprise Development

Pioneer Foods strives to contribute towards social upliftment and to support processes and business practices that are in line with economic empowerment. As the company’s development and growth over the years ensured a spread of household brands across virtually every food and beverage product segment, the Group’s enterprise development strategy is focused on supporting initiatives that can add value to or has the potential to add value to our range of products, while contributing to food security and ensuring the sustainability of agricultural businesses in South Africa.

Pioneer Foods prefers to support initiatives that operate close to it in the supply chain. As such, Pioneer Foods has, as part of this focus, supported a number of empowerment projects between producers (who serve as mentors for projects) and their chosen project beneficiaries. This strategy not only improves our risk management by ensuring a future supply of raw materials, but also increases the Group’s future business opportunities.

The decision to support projects is based on a strategy that analyses risk, ability to perform and long-term sustainability. The focus aims to have a lasting positive impact on business, society and the environment, while also managing the legitimate interests and expectations of all stakeholders in these projects. The Group’s role in these projects is an active one where employees of Pioneer Foods serve on the boards of directors and trustees – ensuring that innovation, fairness, collaboration and social transformation are taken into account in all decision-making processes.

In line with this strategy, Pioneer Foods supports Aqua Noir in Vanrhynsdorp and Doornkloof farm in Laingsburg. Where Doornkloof was bought as a semi-developed farm with a number of orchards already established, new vineyards have to be established at Aqua Noir. Doornkloof had a financially successful first season, while Aqua Noir is still in the development phase with four hectares already established and another eight hectares prepared for planting vines.

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