who we are

The Group was formed in 1997 by a merger between Bokomo and Sasko, two established businesses that had been competing in the South African agricultural and food markets since the early 1900s.

Since their inception in the 1920s and 1930s respectively, both Bokomo and Sasko built leadership positions in their markets – each converting from a co-operative to a company during 1996 – prior to the merger to form Pioneer Foods.

what we do

Our core business is the production and distribution of food and beverages for human and animal consumption in Southern Africa.

We operate one of the largest milling and baking businesses, with our Sasko brand being one of the most recognisable brands throughout South Africa.

We are a leader in the breakfast cereal market in Southern Africa, with brands such as Weet-Bix and ProNutro being two of the top selling breakfast cereals, and we are a leader in the local dried fruit products market with our Safari brand.

We are a major player in the Southern African beverage industry with recognisable brands such as Liqui-Fruit, Ceres and Pepsi.