Executive Leadership Team

Phil Roux

Phil Roux (52)

B Com (Hons), MBA

Chief Executive Officer

Mr Roux joined Pioneer Foods from Tiger Brands where he held the position of business executive: consumer brands as well as serving as an executive director. He has 25 years’ experience in the FMCG industry in various senior positions, including chief operating officer: Africa for Coca Cola SABCO and non-executive director of Oceana Group Ltd.

He has been with the Group since April 2013.

Executive-Management_Felix Lombard new

Felix Lombard (48)

M Com (Tax), CA(SA)

Chief Financial Officer

Felix Lombard started his career with the Group in 1995 as head of information systems at Bokomo and then Pioneer Foods. He was until recently the Business Executive for the Groceries Division and was appointed as Chief Financial Officer of the group from 1 July 2017. In addition to his finance responsibilities, he is accountable for IT and M&A.

He has been with the Group since 1995.

Tertius Carstens

Tertius Carstens (54)

B Eng (Chem), MBA

Executive: Essential Foods

Tertius Carstens has 20 years’ experience within the Group, before and after the merger, in managerial and executive capacities. He is the executive responsible for the Essential Foods division.

He has been with the Group since 1994.

Thushen Govender

Thushen Govender (41)

B Com (Hons), CA(SA), MBA (UK)

Executive: International, Joint Ventures, Mergers and Acquisitions

Thushen Govender joined the Group in 2013 from Tiger Brands where he served as the executive business development, strategy and investor relations. His career commenced with Deloitte South Africa and he later transferred to the United States to gain international experience. Over the past 10 years he has been involved in business development and strategy within various emerging markets while working for Stanbic Africa and Tiger Brands respectively.

He joined the Group in October 2013.

Jay Ann Jacobs

Jay-Ann Jacobs (45)


Postgraduate Diploma (UCT): Environmental Law

Group Legal and Company Secretary

Jay-Ann Jacobs practiced as a corporate and commercial attorney for 12 years prior to joining Pioneer Foods, four of which were as a director at Cliffer Dekker Hofmeyr Inc. in Cape Town.

She has been with the Group since 2010.

Martin Neethling

Martin Neethling (53)

B Soc Sci (Economics, Politics, Bus Admin), MBA

Executive: Groceries

Martin Neethling has extensive strategic marketing and management experience gained during a career spanning 30 years. During this time he held various directorships and senior management roles in the retail, advertising and FCMG sectors. Most notably he was previously the Managing Director of Berry Bush BBDO, Marketing and Financial Services Director at the Ackermans Group and Chairman of Jay-Jays. He joined Pioneer Foods in 2015 and served as Chief Marketing Officer until 1 July 2017, when he was appointed executive of the Groceries Division. As an Associate at the UCT Unilever Institute of Strategic Marketing he has amassed significant insight and understanding of the South African consumer landscape – important skills which he brings to his portfolio.

Martin joined the Group in October 2015.

Dale Fobian

Dale Fobian (50)

B Com (Hons), MBL, Dip. Counselling

Executive Human Resources: Group Services

Dale Fobian has 25 years human resources experience. He is the executive responsible for Group Services, leads the organisation’s Human Resources Forum, and co-ordinates functional strategy.

He has been with the Group since 1994.

Piet Burger

Piet Burger (54)

B Eng (Chem), MBA

Executive: Supply Chain 

Piet Burger has 22 years’ experience in the supply chain and manufacturing environments.  He is responsible for Group Procurement, Logistics, Sustainability, SHE and Manufacturing.

He has been with the Group since 2005.

Riaan Heyl

Riaan Heyl (41)

B Com (Hons), CA (SA)

Business Executive - Designate: Wheat (Milling, Baking and Pasta)

Riaan Heyl held financial management positions at both corporate and divisional level before being promoted to General Manager of the Essential Foods Grains Division in 2007. He was appointed as Managing Executive of the Bakeries business in 2013 and is currently responsible for the wheaten value chain of Essential Foods.

He has been with the Group since 2000.



B Com (Financial Accounting), PGDip Development Finance

Executive: Sustainability and Corporate Affairs

Nico Moloto has a strong financial background with over ten years’ experience in the financial services sector, having begun his career at RMB Asset Management. He then moved to Standard Bank and during his significant tenure there he was responsible for financial reporting and BEE Lending as well as for structuring corporate Enterprise Development lending schemes. Upon joining Pioneer Foods in 2015, his portfolio expanded to include CSI, Enterprise and Supplier Development, Sustainability and Stakeholder management. He also manages the Pioneer Foods Education and Community Trust (PFECT). He joined the executive team in July 2017

Nico joined the Group in May 2015.