6-Our Divisions - Groceries - Cereals & Emergent Brands

Cereals & Emergent Brands

The Cereals & Emergent Brands business unit of Pioneer Foods is a key player in various segments of the food industry. The product range includes breakfast cereals and other emergent brands. Our focus is producing quality food products, delivering exceptional customer service, and enhancing business relationships with our customers and partners.

Breakfast cereals
Bokomo Weet-Bix is South Africa’s best-selling breakfast cereal. Together with our other household brands, Nature’s Source and ProNutro, helps millions of South Africans start every day.

Spreads
Our spreads include the international premium brands, Marmite (vegetable yeast spread), Bovril (beef spread), Peck’s Anchovette and Redro, a premium, home-grown, value for money fish spread.

Baking and desserts
Moir’s continues to be a leading brand in jelly, instant puddings, cake mixes and baking aids.

Brands
The brands that fall under this division are:

Bokomo, Weet-Bix, ProNutro, Right Start, Otees, FutureLife, Nature’s Source, Moir’s, Marmite, Bovril, Pecks Anchovette, Redro, Maizena, Smash and Werda.

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