The Snacks, Treats and Beverages business unit of Pioneer Foods produces dried fruit and nuts, fruit juices, fruit concentrate mixtures, mineral water, ice tea and carbonated soft drinks.
Dried fruits and nuts
The Safari dried fruit brand has dominated local consumer and industrial markets for over 90 years. We use only hand-picked, choice grade fruits. This has ensured our products’ status in the retail, wholesale industrial and catering sectors in the domestic and export market. Our dried fruits and Macadamia nuts are exported as far as Canada, Europe, USA and the Far East.
We are renowned for our high quality and market leading brands – Liqui-Fruit, Ceres and Fruitree. Our products offer people a wide range of both delicious basic flavours and exotic fruit juice blends. This brand portfolio has captured nearly 50% market share of the long-life fruit juice category in South Africa.
Fruit concentrate mixtures
Continental Beverages is a strong player in this category. Wild Island is one of the market leaders in the total category and the benchmark for the dairy blends segment. Daly’s has a significant presence and loyal consumer following in the KwaZulu-Natal market. We have also recently introduced our popular Ceres brand into this category with a squash and nectar concentrate now available.
Lipton Ice Tea, an international brand and South African favourite, is produced by The Ceres Beverage Company by arrangement with Trade proprietors Lipton, London, UK.
Ceres Spring Water competes well in the vast growing bottled water segment.
Safari, Ceres, Ceres Nectars, Ceres Fruit Nectar Concentrate, Ceres Fruit Squash Concentrate, Ceres Sparkling, Ceres Junior Juice, Ceres Spring Water, Acres, Liqui-Fruit, Liqui-Fruit Vitality, Liqui-Fruit Sparkling, Liqui-Cooler, Liqui-Fruit Barney, Fruitree, Jabba, Wild Island, Daly’s Fruity, Daly’s Premium, W. Daly & Son, Super Fruit, Caribbean, Jungle Yum, Lipton Ice Tea, Caribbean.