33-Our Divisions  Groceries

Groceries

The Groceries division manufactures, markets and sells a range of food and beverage products in the local market, of which cereals and long-life juices are the primary categories.

We are renowned for our high quality and market leading brands – Liqui-Fruit, Ceres and Fruitree. Our products offer consumers a wide range of basic flavours as well as exotic fruit juice blends, in a variety of packaging configurations. The brand portfolio has captured nearly 50% market share of the long-life fruit juice category in South Africa.

about-divisions-groceries

Product Categories

Breakfast cereals
Dried fruit
Baking aids
Desserts
Meals and salads
Spreads
Base flavours
Nuts
Bars
Rusks
Long-life juices
Sparkling juices
Carbonated soft drinks
Dilutables

Power Brands

Weet-Bix
Safari
Liqui-Fruit
Ceres

Other Brands

Bokomo
ProNutro
Moir’s
Marmite
Bovril
Redro
Peck’s Anchovette
Werda
Smash
Maizena
Fruitree
Wild Island
Daly’s

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